Multimedia Campaign
In 2018, the Director of Psychology for the Milwaukee County DHHS Behavioral Health Division approached me to bring a broader selection of applicants to his program that was recently certified by the Association of Psychology Postdoctoral Internship Programs.
Mission
Not just to sell the idea of applying for a fellowship at the Behavioral Health Division, but to sell the idea of coming to Milwaukee for out-of-state psychologists.
Identified Opportunities
- Video showing the attractiveness of both the BHD Psychology Post-Doctoral Fellowship Program, but the City and County of Milwaukee itself.
- An on-brand booklet with the information that post-doc applicants need to make their decision in an attractive layout
- Landing page within the Milwaukee County online ecosystem to house it all.
Client
County of Milwaukee, Wisconsin
Deliverables
- Video (embedded above)
- Booklet/Brochure
- Landing Page
Producer/Videographer
Justin A. Metzger
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