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WRITE YOUr Story

The right words in the right place can make all the difference.

See the StorieS We've Told So Far

The Association of Equipment Manufacturers (AEM) Hall of Fame

An example of our storytelling philosophy. A complete campaign, from beginning to end. Including plan creation, content creation (written and video), collateral creation, logistics and evaluation, and induction ceremony. A year-long campaign every year created entirely by Metzger.

Beginning the Story
We start by telling the story directly.
Read It
Move with the Changes
When the story changes, you have to change with it.
Read This
Make the Story Stand Out
Sometimes the story goes in a direction you didn't plan for. Go with it.
Read/Watch This
Make the Story Inspire
Using human positivity can inspire both imagination...and action.
Read/Watch This
Make the Story Pay Off
If your story makes a promise, you have to keep it.
Read/Watch This

More Story Examples

Press release for CONEXPO-CON/AGG, the largest construction trade show in the Western Hemisphere.

Press release for the Asssoociation of Equipment Manufacturers, part of a national NAMA Award-winning "Overall PR" campaign. Writing includes embedded video.

See the Award

Press release for Milwaukee County Executive's office, and it's nationally-recognized Housing Division.

Content/Press release for World of Asphalt, part of a campaign that generated more than $2 million in Ad Value Equivalence (AVE).

Press release for Milwaukee County Energy Assistance, the largest energy assistance program in the State of Wisconsin.

Press release for The Utility Expo, the largest utility-focused trade show in the world.

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