Award-Winning Internal Communications Program
In 2015, Milwaukee County’s largest department, the Department of Health and Human Services, purchased an employee engagement program from an expensive communications firm. It was well researched and well designed…but it had trouble taking root. It defined values the department believed important, had a catchy name (“Do the Right Thing”) and solid branding and design, but only 20-30 employees out of a 900-person department were participating in it each month.